Dike’s of Stalbridge wins two awards

North Dorset supermarket Dike & Son has picked up two prestigious national awards at the 2018 Retail Industry Awards in London.

The family-run store in Stalbridge beat stiff opposition from across the UK to scoop Independent Retailer of the Year (6,000 sq ft and over).

Dike & Son is known for its excellent customer service, involvement with the community and an emphasis on sourcing local food – it currently stocks produce from over 150 local suppliers, all under one roof.

Retail Industry Award organisers said that Dike & Son had edged ahead of a particularly impressive field this year.

The supermarket and cafe had demonstrated “tremendous standards throughout”, according to the judges, with “enthusiastic and engaging staff operating the business with passion”.

They added: “It’s a store you would happily use as your store of choice. Their fresh foods are extensive and stunning – they shout, ‘Buy me’.

“The store is in a fairly remote rural location but excels at everything it does. This is as good as food retail can get.”

Under the stewardship of fifth generation family member managing director Andrew Dike, the team has worked hard to develop a strong online presence in three distinct areas. This helped to draw the attention of judges who awarded the store Digital Engagement Retailer of Year.

Dike & Son was the first independent supermarket in the UK to launch a complete online shopping service with local delivery, in 2015.

Over the past year Dike’s has started selling products through online marketplace Amazon – everything from local craft gins to artisan pork scratchings.

Judges said that these moves, combined with a well-tailored social media strategy – including activity on Facebook, Twitter and Instagram – had earned the store a strong following online, and it was felt that its digital strategy was integrated well with the overall business.

“The numbers are good and I like the shopping website. It shows what an independent can do if it has the resources to back it up.”

Managing Director Andrew Dike said: “These awards are the result of a huge team effort – everyone works very hard to raise Dike & Son above the normal expectations of a supermarket visit. We are so delighted to win these awards. In today’s challenging retail environment it has given us a fantastic lift.” 

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